ICE Newsletter
  • Sign up for the ICE newsletter today!

    Email Address :

  • PREVIOUS NEWSLETTERS

    Click here to go to the newsletter archive for past issues.

THE INDIAN FASHION MARKET AND ITALIAN BRANDS – PART 2

by Italian Trade Commission

In the past one decade the Indian fashion industry has moved from an embryonic stage to a blossoming take-off. India can now boost a dozens of leading fashion brands, who try to compete with main European fashion brands in their concepts, styles and designs. We met the heads of various Italian fashion brands like Enrico Marinelli of Frette, Fulvia Ferragamo, daughter and V.P. of Salvatore Ferragamo group, Francesco Pesci, CEO of Brioni, Carla Fendi, V.P. of Fendi and Armando Branchini, CEO of Altagamma who shared their views about the Indian Fashion Market in terms of its challenges, obstacles and the future opportunities for Italian brands. We also met Priya Tanna, Editor of Vogue India and Sanjay Kapoor, head of Genesis Colors who shared their views on how the Indian Fashion Market works in terms of behavior, changing needs etc and what is required to promote a foreign brand in India.