March 31, 2017
New Delhi & Mumbai Italian business delegation to India
THE HISTORY OF AUTO INDUSTRY IN INDIA - PREMIER AUTO LTD
by Italian Trade Commission
On occasion of the recent Indo-Italian Automotive Summit 2011, held between Delhi & Pune in April 2011, we met Mr Maitreya Doshi, Chairman and Managing director of Premier Ltd at the time known as Premier Automobiles Ltd. Mr Doshi is the nephew of the founder of the company which is one of the pioneers of the automobile industry in post indipendence India. Premier Automobile Ltd. or PAL as it was known is often associated in India with the Italian carmaker Fiat which has been it's long standing partner for over 40 years. The partnership allowed Fiat to be the first foreign car maker to establish it's brand presence in India post indipendence. In the video Mr. Doshi himself guides us through the milestones of PAL from the early day uptil the 90's.